Specialist video content production & digital distribution programs for:
• Corporate education & HR
• Product & sales event support
• Thought-Leader commentaries
There are many different uses of a digital campaign, for example: thought leadership (where each chapter covers a different issue or topic); sales (where each chapter covers a different product attribute); recruitment (where each chapter covers a different aspect of working life at your organisation); training (where each chapter actually educates viewers); etc.
PROGRAM DESIGN – You choose 100% bespoke solution, or utilize one of our prepackaged solutions.
While Talking Sells video content production & digital distribution programs are designed to be 100% flexible and adaptable to your market needs we have developed two packaged program solutions as a guide for how the program content and out-put material can be structured for more effective communication leverage:
- Marketing & Sales Video Program Solutions;
This is typically for tactical and shorter term B2B strategic application (although can be used in B2C as well) and designed to support short term sales and or marketing related activity:
- New brand positioning or promotional support
- Digital Sales promotion or acquisition campaign
- Trade or Consumer product/service digital launch
- Trade promotion/ sales incentive announcement
- Conference or sponsorship support
- Thought Leader/ PR/ HR/ Education Video Program Solutions:
This program tends to included more detailed content and traditionally has expectations for development into an extended content program that could be rolled out over a 3 to 6 month period, or a year and or ongoing. Typical applications include
- Executive commentator and/or News release programs. CEO announcement series, or product/ market regular updates
- Trade & distribution education and or training series. Can be for process & operational procedures library creation, or a sales training series.
- Company profiles, executive team bio’s and executive interviews.
MORE THAN VIDEO PRODUCTION; A FULL PROGRAM
Talking Sells recognizes that producing content is only one part of the requirement, and so have developed an approach that considers the application and distribution application as a key part of the total solution. Our production solutions are designed to maximize the filming and production investment to out-put multiple pieces and lengths of material purpose designed for use at different times and on different channels to maximize communication impact and effectiveness.
PRESET PACKAGED PROGRAM UNITS
Marketing & Sales Content Solution (packaged unit)
- 1 x 12 min (or 1 x 25 min) Main Feature Episode
- 1 x 3 min Episode trailer/ teaser.
- 3 x 3.5 min (or 3 x 6.5 min) breakout focus chapters
- 3 x 30 sec Chapter teasers (1 for each chapter)
- 3 x 3.5 min (or 3 x 6.5 min) (reshot for mobile)
- 3 x 30 sec Chapter teasers(reshot for mobile)
Total 14 filmed element outputs.
Thought Leader, Corporate Positioning or Education Content Solution
(NB: Packaged unit includes a minimum 3 x Episodes. filmed & edited at the same time.)
- 3 x 12 min (or 3 x 25 min) Main Feature Episodes
- 3 x 3 min Episode summary trailer
- 3 x 30 sec – Episode teaser
- 3 x 3 min Episode summary trailer (re-shot for mobile)
- 3 x 30 sec – Episode teaser (re-shot for mobile)
- 1 x 1 min whole program series promoter
- 1 x 1 min whole program series promoter (re-shot for mobile)
Total 17 x filmed element outputs
You can invest in multiple units to produce a longer-term campaign; releasing one episode per fortnight or month, for example. The main feature could be hosted on a campaign landing page, with the various teasers and episode trailer being used to draw viewers in.
Our recommendations would include how to schedule your program and promote each episode in an integrated manner. In addition to your own promotional channels, we offer to develop a custom branded video content marketing portal; enabling control of the medium.
BRANDED OR INDEPENDENT CREATIVE APPROACH
Our content campaigns are designed to engage people with an entertaining atmosphere and high quality information. The genuineness of the conversation will challenge what people are used to hearing about your brand in creatively-driven television advertisements and capture their attention. This will lead to an increased likelihood of social sharing behaviour, which we can even further maximise through built-in incentives.
We develop a creative idea with or for you, guided by your brand values, marketing plan, short-term goals & vision
In collaboration with you, we source actual company representatives and experts to discuss the relevant issues and have an open question & answer style with honest and human responses for credibility
CONTENT DISSEMINATION; TARGETED DISTRIBUTION & MEDIA PLAN
Utilising all of the digital media channels at your disposal (permanent website, campaign landing page, social media presences, email marketing campaigns, email signatures, blogs, etc.) as well as online advertising, social media advertising and search engine marketing, we will assist you in implementing an integrated online content campaign. We also offer custom development as well as digital marketing capability if external support is required.
CUTTING THROUGH THE MEDIA CLUTTER
Regardless of the media used our content campaigns are designed to maximise the communication effectiveness by ensuring the content is engaging the target audience with an entertaining atmosphere, high quality information and relevant to their situation. The genuineness of the conversation will ‘CUT-THROUGH’ by challenging what people are used to hearing about your brand in traditionally ‘biased’ product & company driven advertising & promotional material, to capture their attention and interest. This will lead to an increased likelihood of social sharing behaviour, which we can even further maximise through built-in incentives.
FIT WITH EXISTING MARKETING ACTIVITY
Our campaigns can stand-alone or integrate with your current digital marketing activities. They can be used to explain, re-iterate, promote existing initiatives or cover entirely new material; that we can design for you if needs be. Consider this low-cost, high-efficacy television advertising – where you control the message, medium, audience and follow-up behaviour; where every interaction and even sales events are measurable and reported.
PROVIDING A PROFESSIONAL & CUSTOM BRANDED DIGITAL CHANNEL
In addition to the content production and material dissemination components of our offer, we can also provide the option of setting up your own (custom branded) professionally hosted digital channel or video library. This allows your video program series to be securely hosted & maintained with the bandwidth needed to allow multiple access, and provide your communication in your own branded environment rather than linking to You Tube or other external network.
While externally hosted, your channel is still able to be seemlessly linked with your existing business communication facility; ie: Internet (external public), Intranet (internal network) or B2B Extranet (Customer & or agent secure channel). Our channels come with with security password log in access controls & custom branding capability. This is entirely optional and pricing available once we understand your brief.
Contact us now for a no obligation discussion about your business.
What is it?
Packaged Video content ‘program’ production (mutliple format elements) and content dissemination capability
Who’s it for?
Sales, Marketing and or Product Managers looking for specialist solution providers OR
Corporate Human Resources, Public Relations or Change Management leaders needing a multi-media based solution
What you get?
An easy packaged communication solution purpose structured for corporate & B2B application
Outing the elephant… the blunt questions!
Q: There are plenty of cheaper video production options, why you?
A: Production of Video content is only half the job; because Talking Sells is a sales marketing based business, all products are accountable to sales ROI measures.
The next level?
Pre-set campaign solutions & broad pricing allows easy ROI consideration. We provide a no obligation scope & brief response before proceeding.